Marketing incompetence catches up with Amazon Studios.
That isn’t why they got into business with Woody Allen decades past his peak. Movies like Mike Leigh’s “Peterloo” were worthwhile, but unsellable.
The whole Oscar campaign thing they thought they’d mastered with “Manchester by the Sea” blew up on them with “Beautiful Boy,” although they managed to get “Cold War” into a few categories, if not enough theaters to break even.
They blackball me from their screenings, so how smart is that? Never ever had a studio do that. Idiots.
Now they’re trying to figure out what they are doing wrong, flop after flop after flop. Not bad movies, typically. “Late Night” was their latest. Should have made more money than “The Hustle” or “Long Shot.” Didn’t.
“Idiots in marketing” is a good place to look. Via THR