In his latest comedy, Kevin Hart plays an over-40 ad/marketing man who joins four Gen Z bros for a Miami bachelor party/bacchanal in order to touch base with “the youth market” and stay relevent in his business.
So “72 Hours” is a condensed version of what any superstar comic goes through as she or he ages and their audience shrinks as they age with them. What’re “the kids” thinking, doing and laughing at “these days?”
Hart, one of the hardest working people in show business, and one of the richest — just ask him — is 46. His stand-up specials devolved into showcases for excess as he paced the vast, torchlit stage, motor-mouthing mostly about having way too much money to have “normal” problems any more.
So here he is, snorting coke for jokes, projectile vomiting his punchlines, tossing cameos to a couple of pals (Mike Epps and Kat Williams), doing a more unfunny than offensive Tony Montana from “Scarface” impersonation and lending his heat to up-and-coming players, especially “Saturday Night Live” standout, Marcello Hernandez.
But from its used-to-death title to the jokes to the “messaging” about knowing your heart’s desire when you connect with her, “72 Hours” adds up to maybe the laziest movie of director Tim Story’s career. And he just did Eddie Murphy no real favors with “The Pickup.”



Hart plays Joe Nixon, a Madison Avenue marketing “star” who’s lost his fastball. He can’t figure out a way to sell this “Unlimited” vodka to the masses, and the clients and his boss (Kevin Dunn) know it. Kiss that promotion good-bye. Those efforts to get his doctor/fiance (Teyana Taylor) to stay in New York and turn down a better gig may be out the window, too.
But these Gen Z doofuses accidentally included him on their obscene, lewd, loud group chat planning for a bachelor party in Miami. As their videos are “out there” — as is their energy — Joe takes them up on their jokey suggestion that he join them.
He’ll pick up the tab. He’ll secretly stage, finnace and record their clubbing, party bussing and beach babe pursuing as market research. He’ll crack open endless bottles of Unlimited Vodka.
If he can only get them to stop calling him “old.” And “Unc,” short for “Uncle.” If only his Just for Men hair dye bottle hadn’t spilled all over his clothes in his luggage.
Not to worry, he’ll borrow clothes from the closets of the Miami mansion he’s rented. But the guys watching all this on the property’s closed circuit TV are Made Men. “The boss” won’t like that.
And all of Joe’s outdated partying strategies — drinking bottles of Pepto B before tying one on, womanizing, trotting out dated gender and racial stereotypes for fun — run up against kids who are sensitive to all those things. Well, some of them.
As Joe misguides the groom (Mason Gooding), his over-the-top bestie (Hernandez), the towering redhead with a broken heart (Ben Marshall) and the smarter-than-he-looks dope nicknamed “Freshman”(Kam Patterson), the weekend goes off the rails in pretty much every way possible.
“Unc” can’t hold his liquor. No, he doesn’t do coke — unless a mobster (Michael Mando) insists.
That’s where “Riccardo Montana” comes out, as Joe can’t stop speaking Pacino-styled Cuban Spanglish, and the weekend’s bad decisions turn dangerous. Running afoul of the Miami mob is one thing. Dumped on a beach where a bearded smuggler (Scott Adsit of “30 Rock”) is their only hope of “rescue” is another altogether.
Objectively speaking, projectile vomiting taken to the cinematic extremes it is here and in earlier films, can’t help but be funny. Hart’s stumbling Cubish/Spanglish efforts — fears of “being canceled” aside — are almost amusing.
And Kevin Hart’s stung-by-a-jellyfish-face is a triumph of CGI exaggeration. His throwdown on a mobster’s gigantic party yacht with fellow partygoer and comic contemporary Kat Williams is over-the-top and hilarious.
But the movie? Not in the least.
It groans out of the gate, takes too long to set-up and the eventual (VERY eventual) payoffs are nothing to look forward to. The wedding party is lame, with only Hernandez sticking the punchline and nobody really able to overcome the thinly-sketched “types” that the script gives them to play.
Most of the supporting players add nothing — Dunn and Taylor stand-out as wasted paychecks, but those are legion.
The best “old” joke, after the guys have surmised that Joe must be 50, with him insisting that he’s “only 40,” feels improvised coming from Hernandez.
“That’s…so many years to be, man.”
Netflix has been in the Kevin Hart business for a few years now, and while he’s a natural fit for the streamer — his audience generally isn’t going “out” to the movies anymore — you can’t help but wish he’d reduce his vast number of side projects and focus on giving us a really funny movie or series.
Because Netflix is a paycheck, sure. But look at the crap it’s making with Adam Sandler. Look at that godawful Will Ferrell series they cooked up for him, “The Hawk.” They made Will Ferrell an Adam Sandler character, a seriously crude and unamusing one.
Another half-assed movie or two like this one, and even Netflix won’t be calling. Because Hart’s own Gen X audience won’t bother to watch, much less Generations Z, Alpha and beyond.
Rating: R, drug abuse, alcohol abuse, profanity, nudity, sexual situations
Cast: Kevin Hart, Marcello Hernandez, Teyana Taylor, Mason Gooding, Kam Patterson, Ben Marshall, Zach Cherry, Mike Epps, Kat Williams and Andy Garcia.
Credits: Directed by Tim Story, scripted by Jon Hurwitz, Hayden Schlossberg, Kevin Burrows and Matt Mider. A Sony Pictures production on Netflix.
Running time: 1:45





































