Crowd sourcing pushed for this, a shortened version of the trailer linked here that will run before showings of “Star Trek Into Darkness.” Private funds were raised — crowd-funding, actually.
A suggestion? Get Nimoy to narrate. Or Takei. Somebody American with some “Trek” connection. Even Frakes or Bakula or Mulgrew.
I’m serious. Go bold or go home. “Star Trek” inspires people to get into fields that will get them into space. Complete the circle, drive the point home.