Sept. 3, Disney furthers it’s transition out of theatrical releases as it launches the delayed live action “Mulan” as a VOD streaming “extra” on Disney Plus. You subscribe to the service for $6.99, and for another $30 bucks you can see “Mulan.” They keep everything they earn this way and recoup costs in a flash, if enough buyers bite.
The service, Variety reports, already has over 60 million subscribers, many of them drawn there by the Disney Plus premiere of “Hamilton.” That worked, and convinced them that they’d “left money on the table,” as the kids in Vegas say.
So. Upcharge for the next pricey theatrical release that they move to streaming.
It will still open In theaters in countries where Disney Plus isn’t offered.