The big music first/film promotion second SXSW is underway, but the big films being hyped there are being pitched to critics like myself, seeing them basically at the same time, as they have “talent” traveling to Texas to talk up their wares.
So rather than flying down, catching screenings at all hours and soaking up the mob scene, I’m seeing “Trance” and “Spring Breakers” and “Mud” and “Burt Wonderstone” here in sunny Orlando.
The second Burt spot seems to leave Jim Carrey out of the publicity altogether. He’s the magician nemesis to Burt (Steve Carell) and his partner (Steve Buscemi).
Not a good sign for Jim.