Wednesday movie openings: Disastrous reviews for “Millers,” “Percy Jackson”

ImageOne of the unwritten rules of summer is that no movie opens in August when it could have opened in May, June or July. In other words, action pictures, franchises, comic book films, animated movies, sci-fi, big comedies — if the studio has faith in them they’re opened when they have a chance to make serious summer money.

The exceptions — “ParaNorman,” “Signs”, a Bourne movie or two — prove the rule. Maybe “Elysium,” “Planes” and “Kick-Ass 2” will join that list.

But “We’re the Millers”? The studio knew it had an inferior product that would have been lost in June or July.

“Percy Jackson and the Sea of Monsters” is more affirmation that Percy won’t replace Potter, no matter how the similarities between the two pile up.

Bad to very bad reviews for the both of them. And wait til you see how Disney’s “Planes” is shot down on Friday.

August, a dog days dumping ground for movies that couldn’t compete earlier in summer.

About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine
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2 Responses to Wednesday movie openings: Disastrous reviews for “Millers,” “Percy Jackson”

  1. The Bourne Ultimatum. District 9. Inglorious Basterds. The Help. The 40 Year Old Virgin. The Sixth Sense. Just sayin…

    • Which is why I mentioned those titles in the post. Exceptions to the rule. How about reading to the end of the post before commenting? Not a lot to ask.

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