Projections for how well it would do ranged from $25-30, and that’s where it’s landing — on a pace for $27 million according to Thursday late night and all-day Friday showings.
Saturday is more important to kids’ cartoons, but the Wednesday opener “Smurfs 2” is fizzling already. An $18 million weekend, $25 since Wed. It’ll do better overseas, but seriously, enough already.
“The Wolverine” has lost a big share of audience and will manage about $18-19 million. Summer comic book movie fatigue has set in, at long last.
Friday night’s nationwide midnight showings of the intentionally awful $2 million SyFy Channel movie “Sharknado” were pretty robust — in NYC, LA and Boston. A communal “Snakes on a Plane” experience had it selling out in many theaters.