“The Incredible Burt Wonderstone” is “an all-star comedy” and a bit of a throwback, a character comedy where none of the characters are Will Ferrell broad.
And it has bombed. $10.5 million opening? For a movie that won’t do much overseas? Steve Carell takes a pretty big hit on this one. Blame it on marketing or the rating or whatever, but audiences avoided this one, even though its middling reviews were on a par with the better-handled “Identity Thief.” Carell’s appeal may be wearing thin, and Jim Carrey’s may have worn out. Adam Sandler lives on, but these guys are in desperate need of a life support hit.
“The Call” has a crowd-pleasing finale that helped its word of mouth. Weak reviews for this one, overall, as well. But that popping first hour got a lot of notice. Over $17 million for this one.
“Oz, the Great and Powerful” steamed its way to another $42 million, which means Disney will find black ink, somewhere down the road, once all the foreign and US box office is counted. It’s closing in on $250 million worldwide. Since it cost $200-215 to make and market, it’ll need to double that to break even — $500 million. It’ll come close.
“Silver Linings Playbook” looks to finish off its run in the $133 million range (It’s at $124 now). “Identity Thief” will pass it by midweek.
“Jack the Giant Slayer” is an epic fail — it won’t hit $65 US. I sat in on a showing while I was waiting for another film to start the other day, I was the only one in the theater. DOA.
And “Safe Haven” sticks around the top ten, now at over $67 million ($75 might be where it peaks).
Again, why do we care about box office, kids? It’s a measurement of how well the movies are doing, in general. And the hits tell us what we’ll see more of in the future — studios abandoning this star, that sort of comedy or that manner of fantasy altogether.