Otherwise, your movie doesn’t exist. Otherwise, there’s no point in reviewing it.
I do not write reviews just for myself, any more than you make your movie just for yourself, no matter how cute you think that might be to say in an interview.
“I really make art for myself!”
Conversely, writing reviews that no one will FIND unless they worked on the production, have a Google alert chasing their name or are your RELATIVE, is useless to me and people like me.
I have spent a staggering amount of time these past couple of years instructing movie-makers who want to send me links, or get me to show up at screenings of their movie and review that movie. As more and more kids are pumped out by film schools, it’s become obvious that these very basic pre-marketing MARKETING efforts are not being covered in college.
If you haven’t done the most basic things to prove your film exists in the cinema fan cosmos, why should I or anybody else be bothered?
You haven’t gone on imdb to enter the title, its credits, a poster. Virtually anybody involved with a film can log it into IMDb (subject to the site’s approval). Many films never have anybody officially assigned to do this.
Here’s a tip. Getting distribution, even in the streaming Brave New World, is hard. Getting your movie acknowledged as something that actually happened by listing it on a widely used, searchable website that is the repository for most things cinematic, is EASY.
If you haven’t let Rotten Tomatoes, Metacritic, MRQE.com know that you’ve spent all your money and other’s people’s money on getting a movie made, and more money on THE POSTER, you’re still invisible to the people who can shout your message (advertise it) to the World…via the worldwide web.
This basic internet profile should be done BEFORE the film shows up at its first festival. No, making your own website doesn’t cut it. And that costs money. IMDb is free (unless you go for IMDb Pro, not a bad bit of money to spend). FIRST STEP, IMDb.com.
The IMDB page you should get up there BEFORE that, while it’s IN PRODUCTION. It’s not difficult, but it does take a little time. It’s your movie, why should I be spending MY time doing this for you?
If you’ve spent money on a publicist, GET THEM TO DO IT. Specify this. “Do you know how to get my movie on IMDb, RT, Metacritic, MRQE?” If they don’t (it’s not hard, it just takes time), hire another publicist.
I have run into a couple of publicists this week who literally have no idea what that’s about.
It’s all part of the same ecosystem, and the end goal of all involved is the same — to get your movie noticed, get it an audience and by extension, get traffic to these aggregator websites and to review websites. Like this one — MovieNation.
I have helped and helped and helped and while it doesn’t take a whole lot of extra time to for me to get you on Metacritic and RT, that time adds up. And I have NO time to do your IMDb placement for you.
BEFORE you send a movie to critics, somewhere around the time you build and pay for your “official site” (still useful, though not as useful as you might think, unless you have merch/downloads/DVDs/tickets for sale on it), for the love of Pete get it on IMDb and use that link to ask RT and Metacritic and MRQE to create pages for it. THEN send it to critics.
Carry on, then.