The guard is changing for filmmakers we have treated as “brand names” for years.

Which is why the director of the indie horror pic, “It Comes at Night,” sort of “The Quiet Place” only Australian and somewhat less creepy, is getting billed as “acclaimed director Trey Edward Shults.”

Same thing happened with that TV guy who made “Lucy in the Sky.” Yes, studio marketing people are billing these films by filmmakers of little to no renown — Noah Hawley, looking at YOU — as auteurist events.

“Waves” is another South Florida coming-of-age-as-an-African-American” tale, is over two hours long and has some heavy blurbs from critics who have caught it in film festivals.

And even though Trey Edward Shults doesn’t roll off the tongue like “a Martin Scorsese Picture” or “A Spike Lee Joint” or “a film by Kathryn Bigelow” or “Taika Waititi” or John Woo” or whoever, perhaps he’ll be the marquee name director that they all do, even if we’ve passed the golden age of the auteur.