The Weinsteins had to settle for a mediated title — “Lee Daniels’ The Butler.” But they wisely opened it at the same time of year as “The Help,” just after the summer blockbusters. Just as the movie audience is in the mood for something more serious.

And it’s paying off. “The Butler” did a brisk $9 million Friday and could hit $27 before the weekend is over. That’s a win.

“We’re the Millers”, a lousy comedy in its second weekend of release, is outdrawing “Kick Ass 2,” which is looking like a stupid idea for a sequel. “Ass” may manage $15 million and change, based on Friday’s numbers.

“Jobs” isn’t drawing. MAybe $6-7 million this weekend. Perhaps they should offer it as an iPhone/iPad app?

“Paranoia” is a bomb and won’t clear $5 million ($4) on its opening weekend. Liam Hemsworth, Gary Oldman, Amber Heard, Harrison Ford, not much of a draw.