That’s what Variety is projecting for the critically derided Will Smith/Jaden Smith/M. Night Shyamalan action picture.
The Box Office Guru thinks $33 million is within reach.
I’m always surprised when a movie with bad reviews and a sort of eye-rolling buzz about it does over $30, but it could happen. Will Smith’s star may be fading, M. Night’s star has already set, but Jaden’s been in a hit or two. It could shock us all and clear $40. They’re certainly promoted the heck out of it.
It won’t be enough to win the weekend. “Fast & Furious 6” looks to pull in another $50. Maybe.
“Now You See Me” supposedly cost $75 million — money spent on seven name actors in the lead roles, and effects. Variety says it will be lucky to clear $20 million. The Guru figures $19 million, which seems on the money to me. If this one had better reviews to push it, things might have been different.