Saturday was not a great day for the “Trek” franchise, as box office estimates from Friday were lowered, and scaled back expectations Saturday — a $62 million or so weekend,
$75 $83 million since late Wednesday.
Those $100 million predictions and estimates, which still pointed to a lower turnout than the first film earned four years ago (IMAX and 3D add-ons inflated the take) have gone by the board. This is a 25% plunge, and a serious disappointment to Paramount, to be sure. Perhaps audiences are fatigued, or the buzz on the picture does not reflect the overpraise of too many reviewers.
It’s not as good as the first film, as I said. But audiences are giving it an “A” Cinemascore.
Overseas, “Gatsby” is king. It came in third in the US this weekend, clearing the $90 million mark domestic as it did.
Sad to hear because I actually thought this was an improvement over the first film and it nicely move the series forward. Hope this doesn’t take away chances for a third film.
Could its proximity to the Iron Man 3 release have something to do with it?
Yes, there’s a bit of blockbuster fatigue. They also botched the release — sneaking it in Wed., then rolling it out Thursday. The momentum of seeing lines and sold out shows never built. It’s doing quite well, but far short of where they’d projected.