The Kansas City chain ignored movie going demographics and common sense in deciding to make its theaters COVID and MAGA friendly.

“AMC Theater CEO Adam Aron says their cinemas won’t require masks upon reopening because they didn’t “want to be drawn into a political controversy.”

https://t.co/zNjy9wzGMK https://twitter.com/Variety/status/1273763757592735746?s=20

Needless to say, Twitter is lighting this wingnut up. But as Regal and Cinemark have also said they won’t be requiring masks, it’s not wholly unexpected.

Cinemas, like most businesses, don’t want to scare off any potential customer. Younger people tend to be moviegoers, and more careless about COVID in general. The more rural you get, the fewer masks you see in stores and public places

But big city theaters are going to be dead empty on reopening because of this. AMC is broke as it is. This will hasten their demise, I dare say.