BOX OFFICE: “Incredibles 2” races past other sequels records, $175 million, “Superfly” bombs

inc1As I said in my review, “Incredibles 2” is an animated Pixar pic that beats superhero comic book movies at their own game.

It’s doing that not just by being more fun, with more coherent action more topicality. The Pixar blockbuster is bowling over box office records with a whopping $175 million+ opening weekend. Not a holiday weekend, not a “open since Wednesday” padded record. Just a family-friend action romp with doses of female empowerment and American culture and politics under assault and some pretty good sight gags.

“Ocean’s 8” is dropping just over 50% on its second weekend, so call this $20 million follow up a win, too. Middling reviews and audience polling suggested that one would wither quickly, and it isn’t.

The producers of “Tag” kept their picture R rated and took a shot at counter-programming against a blockbuster. It may make as much as $15, but probably not. If they’d waited a week and delivered a PG-13 pic, they could have cleared $20.

“Superfly” opened with no buzz — zero — on Wednesday, poorly promoted (they didn’t even screen it in much of the country) and a picture that needed a more charismatic star and more dazzling, less predictable script. It’s a missed opportunity and it won’t hit $6 million for the weekend, or clear $8 million since last Wed.

“Adrift” and “Book Club” are showing off their legs at the box office, still in the top ten.

“Deadpool 2” is closing in on $300 million, for those tracking that one.

 

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