“Gravity” is holding upwards of 60% of its opening weekend numbers, maybe $40-45 million based on another huge Friday. A few folks, myself included, think this has an “Avatar” cachet — must see, must see it in 3D and IMAX. It could perform and perform on into November, at least.
But “Captain Phillips” is opening at the upper end of expectations — higher than the professional prognosticators figured (I thought low to mid $20s), and $26+ is where it is headed, based on late Thursday and Friday tickets sold. Nice to see a drama with ambition and great acting score.
“Machete Kills” could have done with more pre-release heat. Maybe showing it to critics wouldn’t have helped. Maybe it would have. Not showing it to the press gives it the stink of a “We know it sucks.” Open Road learned a hard lesson. Screen Gems may learn that same lesson by hiding “Carrie.” Show it or taint it. But $4.3 million? That’s a disaster. This “franchise” is DOA.
“Romeo & Juliet” isn’t reaching into the top ten.
“Cloudy with a Chance of Meatballs 2” has an open field until “Free Birds” “Frozen” open in November and is doing ridiculous numbers.