“The Heat” opened with a robust Friday that suggests it’ll do a whopping $40 million over this last weekend before July 4. Call that a win, right? The reviews weren’t bad, the teaming of Bullock and Melissa McCarthy works.
“White House Down” is headed toward a healthy but not epic $30 million opening. Not bad considering the reviews and the fact that it’s the second movie on the same subject in less than six months. It will NOT make back its $150 million budget in the US, though. Getting beaten to the box office by the marginally inferior “Olympus Has Fallen” was a fatal blow.
But “Monsters University,” which is GROSSLY inferior to “Despicable Me 2” opening next week, BTW, is following its $82 million opening LAST weekend with another $47-50+ this weekend.
And that’s just based on Friday. Saturday, even in the summer, is the bigger day for kiddie toons.
“World War Z” is in the $20s, “Man of Steel” keeps making money right behind it.
The interesting thing about this summer, especially June, is the few films are truly sucking all the air out of the room. A new film opens big, the earlier hits still draw their share of warm bodies. “This is the End” is doing better than the last several Seth Rogen movies, and the last several films of his mentor, Judd Apatow, too. It’s over $75 and closing in on $100.
“Now You See Me” cleared $100 million this week and will be well north of that by Sunday night.