A Black History Month tribute to a forgotten hero of “Star Wars”

Not talking about James Earl Jones or Billy Dee Williams, here.

No, this is the marketing whiz who figured out how to market the quirky, pricey Fox release so that it would dominate the summer of ’77.

Ashley Boone was his name.

He went on to run the studio after Alan Ladd was chased out, the first African American Hollywood studio chief, and find glory marketing box office phenomena like “Chariots of Fire” and “Thelma & Louise.”

Here’s a nice Hollywood Reporter remembrance of the brains behind polishing the little that George Lucas wrote and directed into a global blockbuster, brand and “universe.”



About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine
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