Early marketing, trailers etc., showed promise.
But the Neil Marshall/David Harbour “Hellboy” experience, a debacle of a reboot, opened to awful reviews — Lionsgate didn’t screen it widely enough to suggest they knew how bad it was — and audiences are staying away.
Is it really opening to just $12-13 million in business? That is a little better than half what it was expected to pull in. That’s a studio front office killer. Man, who gets fired?
Blame the producers, says Marshall. Blame the screenwriter and director, Cosby and Marshall — as well. What a mess.
It opened so weak it never gave the second weekend of “Shazam!” any sort of competition. Hell, it opened so weak that the Issa Rae/Regina Hall/Kid from “Black-ish” comedy “Little,” a flipping of the “Big” script, bettered it with ease — close to $15 million for that one, a wee bit better than predicted.
“Shazam” is in the $23 million range this weekend, barely exceeding expectations.
Saturday is the make-or-break day for kids’ animation, so “Missing Link,” despite having Hugh Jackman voicing the lead, with Zoe Saldana, Zach Galifianakis, Stephen Fry and Timothy Olyphant doing other voices, despite Laika’s stop-motion animated track record, will have to do MUCH better than it did Friday for that one to ever hit profit. It’s on track, per Deadline, which always underestimates family films at the box office, to manage only $5-6 million, as of now. The fact that it’s not a dazzler, not that funny, etc., isn’t helping.
The lukewarm/lame romance “After,” also opening this weekend, is doing better — $7-8 million, maybe.
“Pet Sematary” and “The Best of Enemies” are falling off fast.