“Captain Phillips” did a quite healthy $26 million on its opening weekend. It looks like it could have legs, that it could do “Argo” money down the road, hanging onto audience as it rolls into awards season.
“Machete Kills” died the miserable death of all crappy movies that studios hide from their betters, America’s movie critics.
“Romeo & Juliet” both sucked it. Shakespeare is spinning in his grave (it did $1,104 per screen. Opened at 18th. Biggest bomb in the Bard’s career). Last summer’s Joss Whedon “Much Ado,” with a mostly no-name cast, did over $4 million. This won’t earn a fraction of that.
But “Gravity” held on to 80% of the audience it earned on its blockbuster opening weekend ($55, then, $44 this weekend). It’s doing summer movie numbers — a 3D IMAX break out hit that has an Oscar nomination or 7 built into it. It’ll do $250 or more by the time it’s done. It’s already over $123.
I don’t see it doing that “Avatar” $billion+ score. But as a film that will reach its audience for the next six weeks, that many will want to see in 3D on an IMAX screen. $350? $400? In reach.