It opened to brisk business Thursday, and appears to have the sustained interest to keep that up all weekend long.
But will “Man of Steel” better the “Toy Story 3” record ($110 million) for a film opening in June? It’s on over 4,200 screens. It’s in 3D/IMAX 3D in some locations. $100 million seems a gimme. But reviews, which had leaned quite positive pre-release, have dropped into negative territory. I was indifferent on it, and most critics agree. That won’t help.
Box Office Mojo says this movie will pull in $139 million by Sunday night.
Variety figures $100 million for the weekend is within easy reach. A record?
The Box Office Guru figures this is closer to a fanboy-only picture. A lot of enthusiasm there, but with a no name lead and lesser known villain, this thing could only manage $85 by Sunday. It’ll do well overseas. But they spent $250 million making it and another $150 marketing it, according to Variety. It’ll have to.
And if it does, we’ll be on track for a record summer. “Iron Man 3” and “Fast & Furious 6” have made hundreds of millions, little stuff like “The Purge” blew up and there’s a Pixar sequel, “World War Z,”and “Lone Ranger” and a lot of possible break-outs in July.
“This is the End” figures to do something in the range of “Pineapple Express” numbers — mid-high $30s, according to Mojo. It’s on a lot of screens, has a lot of stars (an of them really truly “box office?”) and has earned great reviews. The Guru predicts something in the high $20s. “Pineapple” did $41, and I dare say it’ll be closer to that.
“Before Midnight” opens on 900 screens and could better the take on its prequels, “Before Midnight” and “Before Sunrise.” Those earned in the $5-6 million range, total. This one could do that and more in a weekend. Great reviews for “Before Midnight.”
“The Bling Ring” only opens on half a dozen screens, and has earned mixed reviews. I loved it. Emma Watson fans in NY/LA will show up.