A big Thursday night was the tip off. Universal’s intense multi month marketing campaign for “Good Boys,” hyped by fanboy reviews, had lots of folks in theaters for opening night.
A $2 million+ Thursday led to a good Friday and now all those projections (Variety, Deadline, Box Office Mojo) saying it would be lucky to clear $12 have been proven wrong.
I echoed those here, but the R rated comedy track record of late has been bad.
Lots of kids are showing up, their parents buying them tickets (Discussed this with the manager of my favorite local theater,we “Tut tutted” American parenting).
That is basically what the superior comedy “Booksmart” took in during its entire run back in the spring. ($22 and change).
“47 Meters Down: Uncaged” could conceivably best “Hobbs & Shaw” for second place. Those two films and “Angry Birds 2” are in the $12-13 range.
Waaaàaaaay down the list is “Where’d You Go, Bernadette,” performing down to expectations. Under $5.
“Blinded by the Light” is on over 2300 screens, and may not clear $4. The Boss is a bust?
Cate Blanchett doesn’t get many star vehicles. It’s a crime when one of them goes this wrong.