They assessed that there was a hankering for a monster movie in epic scale. They shook off the weaker returns of “Pacific Rim” and plowed onward. They didn’t spend a lot on cast or director and put it all on effects.
They tamed the tendency to go for bloody, R-rated action and made a kid-friendly PG-13 Creature Feature.
And they sold it. “Godzilla,” the latest version of the Japanese King of the Monsters, piled up the money Thursday night and all-day Friday.
“Million Dollar Arm” is opening below expectations — $10-11 million. That’s not a bomb. But it’s a “You’re no movie star” slap at Jon Hamm. Not yet, anyway.
“Neighbors” is still doing decent business — a 40-45% drop from its opening weekend.
“Spider-Man” took another dive, but not a death plunge. $16 million.
“Chef” opened in more theaters and seems headed for wider and wider release.