BOX OFFICE: A $92 million “bust?” ‘It Chapter Two’ underwhelms

The first half of the “It” saga opened at a horror film record $123 million+ two years ago.

“It Chapter Two” is now on track to come in a whopping 20% below that.

Thursday showings were the first sign at least some of the public was done with the scary clown.

Friday added to that, putting the film on track towards $90-92 million.

Reviews are leading the “bad word of mouth” parade.

And at nearly 3 hours in length, you can bet the bank that there won’t be repeat customers by the theater full.

Box office this year is down about 6%, and while this won’t add to that downturn, you have to feel audience fatigue is promoting the fall off.

Too many comic book sequels, still making bank. Too many remakes, also cashing in.

It’s tainting the whole movie going experience for casual fans, who are checking out of moviegoing, hopefully not permanently. All this repetition is wearing out the collective patience and muffling enthusiasm and turnout.

“Spider Man” and “Avengers” and “Lion King” and “Aladdin” all made a $billion. Damned if we acted happy about it.

 

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