“The Nun” is managing another $18 million or so on its second weekend, putting the fall’s first sleeper in the range of $85 million by midnight Sunday.
And it’s not even “fall” yet. Not by the calendar.
But Fox throwing a huge bag of extra cash, Shane Black, Olivia Munn, Keenan Michael Key, Thomas Jane and Boyd Holbrook at “The Predator” reboot isn’t proving to be cash well spent. Deadline.com is now projecting the $88 million recycling of the “Alien Whoopi Goldberg invasion” thriller — sixth in the series — to do $26 million, enough to “win” this weekend. It did OK Thursday night, OK ($10 million+) Friday.
It had that whole stink of Shane Black hiring a perv pal for a bit part and Olivia Munn calling him on it, and reviews had an over-it quality.
With ancillary markets not being what they were, that’s going to wind up in the red. Controversy didn’t help, probably didn’t hurt, either. It was never going to reach a fresh audience. We know what we’re getting, and most of us are over it.
Lionsgate spent the smart money this weekend, with the $20-30 million “A Simple Favor” rolling up $17-18 million, and the chance to stick around to make more. Blake Lively and Anna Kendrick have HUGE social media presences, so if tweets and click-through rates deliver, this femme-centric thriller– great reviews are helping — could make money on into October.
The uneven but well-acted and entertaining “White Boy Rick” doesn’t have a brand, Matthew McConaughey isn’t a big draw on his own and nobody in it has the social media connection to amplify the marketing. The trailers were funny/cool, reviews have been good enough. It’s still only pulling in $9 million by midnight Sunday.
The faith-based “Unbroken: Path to Redemption” sequel is still on track to hit $5 million, poor reviews trumping any pulpit push for this one.