“Neighbors” had a slight fall-off on Saturday at the box office, as is the way of things with films that aren’t children’s cartoons. R-rated comedies open Thursday night, have a rush on Friday by the “gotta see it first” crowd, and the Friday night date people, and that sucks away some of their Saturday and Sunday opening weekend audience.
A Big Thursday night, a huge Friday and nearly as huge Saturday means it could hit $50 million. Sunday will be telling. It stands at close to $40 Sunday AM.
“The Other Woman” continues to appeal to its target audience, girls’ night out ladies. It will fall just short of $100, by the time it finishes its run.
“Heaven is for Real” will be around $75 million by Sunday night. That’s a huge take for a movie that didn’t cost much, the second biggest faith-based movie of the year (after “Noah,” which did not have nearly the push from the nation’s pulpits that the simpler tale of a little boy’s account of the afterlife).
“Amazing Spider-Man” did not plunge enough to doom this lucrative, cynical, yawner of a series.
“Moms’ Night Out” won’t hit $5, despite the faith-based Mother’s DAy push.
“Legends of Oz” won’t be keeping Disney or Dreamworks up at night. Under $5.