I am posting this as I wait for a second weekend showing of “The New Mutants,” at a favorite cut price local cinema that reopened Friday.
The taped-off sections of the AMC Classic 12 in New Smyrna Beach are illustrative of the hill Warner Brothers had to climb with Christopher Nolan’s $200 million blockbuster.
“Tenet” is on 2800 screens, but with those theaters at 40% capacity, a two and half hour long movie limiting showings beyond the shorter hours theaters are open after schools reopen, a $7000 or so per screen average was the best they could hope for. To reach $20 million for the “weekend” they had to open before the weekend and count LAST weekend’s Canadian opening.
No tears for Warner Brothers, though. Remember, the rest of the world has had much more competent virus response, fewer anti maskers. Globally, “Tenet” is at $146 million, a whopping $30 million of that from China.
Disney had a steaming service they could park “Mulan” on. It did about $6 million or so overseas. China will make it sink or swim. That’s where it opens next weekend.
“New Mutants” added screens and lost audience share, @ 60% down from last weekend. $2.8 million.
“Unhinged” still owns the drive in trade, another $1.6 million+.
Nobody is coming to “David Copperfield,” discriminating fans not wanting to risk going to even a nearly empty theater. $361,000 U.S.
From Exhibitor Relations Co. (@ERCboxoffice) https://twitter.com/ERCboxoffice/status/1302666161125953536?s=20