
And just like that, J. Lo is a movie star. Again.
The “hit every audience” demographics of the casting, Latino, Asian, African American hip hop, “Riverdale” fans, and a populist message about looting America’s unpunished looters–Wall Street– is working.
“Hustlers” had a good Thursday night and a VERY good Friday, and damned if the strippers dramedy isn’t opening at $32 million, The first movie to overperform in ages.
STX gambled on that cast — Lopez, Wu, Cardi B and Lili Reinhardt and Keke Palmer — bet on Lorene Scafaria behind the camera and it paid off
And how.
“It Chapter 2” lost two thirds of its opening weekend audience and should win this one with a $40 million take. Any less, though, and the $32.5 and rising “Hustlers” could give it a race.
“Goldfinch” is bombing, “Overcomer” and “Good Boys” and “Peanut Butter Falcon” enjoy another week inside the top ten.
https://deadline.com/2019/09/hustlers-jennifer-lopez-it-chapter-two-weekend-box-office-1202733682/
