A resurging pandemic in parts of the country, and very weak new releases are adding up to a blase weekend for the movie box office.
Well, that and the “streaming/theatrical” model that so many films are opening under these days. Why go to a cinema and subject yourself to sitting next to slobs who may or may not be vaccinated, and whom all the evidence suggests have gotten back to their careless, not washing up or even flushing (public cinema) toilets ways?
Deadline.com is calling “Old” this weekend’s winner. M. Night Shyamalan’s critically shrugged-off thriller did about $1.5 million Thursday night and enough money Friday to manage a $15 million or so opening weekend.
“Snake Eyes,” the Paramount GI Joe “origin story” action outing starring Henry Golding took a beating from critics and yet matched “Old” in its Thursday night take, only to tail off a bit on Friday. It’ll finish the weekend between $14 and $15, Exhibitor Relations and Deadline insist.
As the movie cost about $90 million, they’d better hope Paramount+ gets a lot of mileage out of this “content.”
Last weekend’s top picture, the family-oriented “Space Jam: A New Legacy,” is taking a second weekend plunge, down 68% to about $10 million. I should add that Deadline historically underestimates “family” titles’ Saturday take, so it could be that Lebron dunks on ScarJo again and bests “Black Widow,” which is on track to do closer to $11 million.
“Black Widow” will catch “F9” and “A Quiet Place Part 2” by the end of next weekend in terms of total box office take. They’re all in the $150-160 range now, with “Widow” the one with legs.
Mark Wahlberg? Sign that deal with Netflix and call it a day. Roadside Attractions, the “witness protection program of theatrical distribution,” didn’t promote “Joe Bell” and Walhberg isn’t a draw any more and that’s that. It won’t clear $700,000 OR CRACK THE TOP TEN despite being on over 1,000 screens.
The Anthony Bordain doc “Roadrunner” outran it, and it’s already been out for a week.