BOX OFFICE: How High can “Captain Marvel” Fly?


Marvel Studios’ “Captain Marvel” may be another somewhat generic superhero pic, forgettable in spite of its Oscar winning leading lady. Or it could be this year’s “Black Panther” or “Wonder Woman,” although lacking the novelty of those films’ — it’s not the “first” female-fronted superhero franchise — probably not.

But it’s already out-performed “Panther” in its first test — Thursday night’s opening. A 118% improvement over BP, says Maybe as high as $24 million.

That, combined with the fact that it’s opening on over 3000 3D screens alone (well over 4,000 overall) should make this an instant blockbuster — $100-120 million opening.

Its reviews are not the grade-on-the-curve gushers that “Panther” and “Woman” earned, breaking gender or race barriers in the genre, at least as far as critics are concerned. Metacritic’s aggregate rating is just above lukewarm —  we all liked it, as Rottentomatoes confirms (almost all of us, 82% or so). Just not all that much.

I am guessing $120 million.




About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine
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