As Deadline.com notes, the adaptation of “Crazy Rich Asians” is the first major studio release to be headlined by an almost all-Asian cast in 25 years. “The Joy Luck Club” was the last, and oddly enough, a hit. Which begs the question, “What took so long?”
But “Asians” based on Kevin Kwan’s popular, soapy novel, is rolled to a Big Wednesday opening, with tracking and pre-sales pointing to a $6 million opening day.
Will that hold true for the weekend? Competition is weak, summer comedies preceding it have faded. The film’s appeal is broad enough (PG-13, not R) that you’d think the sky was the limit. Will the promotion of it and the emphasis on its Chinese-ness scare off non-Asian filmgoers?
In any event, $30 million is what Deadline is saying. We’ll check back with Boxofficemojo to see how that’s progressing.
That might be enough to win the upcoming weekend (probably not, as Wednesday won’t count), depending on whether “The Meg” tanks on its second weekend.
“Mile 22” (not previewed for critics) and “Alpha” are the only significant wide releases opening opposite “Crazy Rich,” so we will see what we see.
I think $30 million is low-balling it. $40 Wed.-Sunday would match the hype, in any event, if not the audience tracking data.