The hype — a “Sharknado/Shark Week” marketing campaign and funnier-than-the-movie trailer led to a big Thursday and very big Friday for “The Meg.”
Warner Brothers had tamped down expectations, and this China-centric, Chinese financed late summer groaner should have made its money overseas. As indeed it is.
But it’s making bank in North America as well, $40 million, Deadline.com is now projecting. That’s not quite double opening weekend guesses about its earnings.
And in China? $16 million on day one.
Jason Statham, have a cigar!
“Mission: Impossible — Fallout” is in second, still expected to clear $150 by Sunday night ($19 million for the weekend), “Christopher Robin” is falling off 61% to $12.
“Slender Man” is now looking like a $10 million-sized “hit,” low for a horror opening, but considering it’s not a franchise, not bad.
That’s right around what “BlackKklansman” is earning on half as many screens.