This is a decent weekend for new movie openings and that very well may be reflected in the box office take of the first weekend of March.
Will “300: Rise of an Empire” clear $40 million, thanks to 3D ticket sales and ongoing interest in the Frank Miller history/comics franchise? Box Office Mojo says it will .
Poor reviews won’t help that one, much.
Box Office Guru figures it’ll only manage $33 million, which would still be a nice piece of change, considering the movie has no big name stars and isn’t the same thrill that “300” was.
And that should be enough to win the weekend. “Mr. Peabody & Sherman” is a seriously dated brand even if it is a seriously charming new kids’ toon. The wit and fractured history of the original Rocky & Bullwinkle featurette is intact in this funny kids’ film, which starts slowly and builds to something delightful. Parents and grandparents will be amused by the homage to a favorite TV cartoon of their past. It should do $35-40 million, but as the brand is dated, could pull in less.
The Guru again figures that it’ll do worse than the high end of expectations and thinks $31 million is more like it.