Marvel’s dive into it’s Asian character comic past paid off in a big way as “Shang Chi and the Legend of the Ten Rings” is rolling to the third biggest box office opening weekend of the pandemic. Only “Black Widow” and “F9” out opened it, according to figures provided by Deadline.com and Exhibitor Relations.
A less familiar title didn’t hurt it. Casting a third banana from a sitcom as it’s lead didn’t slow it down. That Marvel brand is money in the bank.
After a decent but underwhelming Thursday, a big Friday and Saturday set the table and raised the bar on expectations. A $71 million three day weekend and a $83.5ish million four day is where this blockbuster is now projected to land.
If those projections hold up, “Shang Chi” just passed “F9” as the second biggest opening weekend of the pandemic summer.
Is that the Labor Day weekend record? Pandemic be damned? Why yes it is.
“Candyman” earned another $10 million to take second on this “last weekend of summer” at the box office.
The insipid “Paw Patrol” managed another $4 million.
Disney’s “Jungle Cruise” managed another $3.9 million.
“Free Guy” racked up another $8.7 million over three days, heading towards $100 million domestic by next Sat AM.