Every now and then, a series or movie breaks through on one of the non Netflix streamers and we remember, “Oh yeah, we have that choice, too.”
Last weekend it was a Justin Timber drama, “Palmer” that pointed the spotlight on Apple TV and drew a record number of eyeballs. A “Palm Springs” here, “Ted Lasso” or “Handmaid’s Tale” or Warner film premiering on Hulu or HBO or Amazon there doesn’t really dent the dominant streamer.
Disney + is making inroads, but is anybody else getting competitive without emptying their bank accounts?
Why didn’t Hulu or Amazon buy the new James Bond film before it goes stale on the shelf?
The Hollywood Reporter takes a look at the numbers and dollar signs involved in gaining parity.