“Thor: Love and Thunder” had a great but not world beating Thursday night and Friday, $29 million in “previews” piling up to a $70 million Friday, and that points to a $140-150 million opening weekend, according to Deadline.com.
Exhibitor Relations was figuring over $150, based on the “Doctor Strange” calculus. It had a $36 million Thursday and opened with $187 million back in May.
Decent if not breathlessly swooning reviews from critics and fans were tamping down expectations for this lark with dark undertones directed by Taika Waititi, much as they did for “Doctor Strange in the Multiverse of Madness.”
“Taika” is trending, where fandom is waging war over “the romance” and the laughs, and assorted other issues related to the film, its gay pirate-friendly (Or not friendly enough?) director.
Whatever else is happening, Disney saturating TV with Marvel content and rolling two films out closely together in a Marvelverse that’s treading water after the end of the Avengers panderfests seem like the biggest issues.
Be a shame if the two best directors to sign on for recent Marvel movies, Raimi for “Strange,” Waititi with “Thor,” got blamed for finally exhausting the Marvel Mother Lode.
“Minions: The Rise of Gru” enters the weekend in the $170 million range with an expected strong holdover, maybe another $60-70 when all is said and done. It made $13.5 million on Wednesday alone. Over $10 on Thursday.
“Maverick” had another big Friday and is headed towards a $14.6 million weekend.
“Elvis” entered the weekend over $80 million, closing in on that first $100.
“Black Phone” will be close to $70 million by midnight Sunday.