Holiday Box Office: Can “Coco” clip “Justice League?”

cocoThe bad news surrounding Pixar chief John Lasseter probably won’t dampen enthusiasm for the studio’s Mexican musical romp “Coco.”

Even if the brand itself is tarnished, in the long run.

But is its appeal broad enough, demographically, for it to become a world beater, outside of Mexico?

It’s an English language (Spanglish, sort of) tale El Dia de los Muertos, and while it broke records in Mexico, and there’s a huge Hispanic population in the US and some prints of the film in Spanish are available in several markets, will the audience that is largely behind the success of the “Fast and Furious” films contribute to “Coco” becoming a blockbuster?

Deadline.com notes that “Coco,” the latest Pixar toon to begin a dominating box office run, is running a few million behind Disney’s “Moana” of last year. It’s on track for a $47-50 million weekend (not epic for Pixar) and a $70 million or so take from its late Tuesday opening (5 and a half days).

That’s as of Wednesday. Saturday will tell the bigger story, with Thursday/Friday ticket sales sure to be huge.

It’s not that far removed from the 2014 “Book of Life” cartoon about the same general subject. “Coco” is better, the best Pixar pic in years. But Pixar has lost animated bragging rights to Disney Animation, both of which John Lasseter oversees.

“Justice League” is expected to have another weekend, perhaps big enough to challenge “Coco” in the $63-70 million/five day totals. That would be a great second weekend take for Warners, which saw an underwhelming opening for their answer to “The Avengers.”

“Wonder” is performing well, “Lady Bird” and “Three Billboards Outside of Ebbing, Missouri” are gaining screens and moving into the top ten.

No word if “The Man Who Invented Christmas” is cracking the ten. Not yet, anyway.

 

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