“3 Days to Kill” may make it into the low teen$, if things pick up Saturday. $11-13 million for the weekend.
“Pompeii,” which was going to be a hard sell but which Sony botched on the marketing side, may be lucky to open at $10. Suppose Sony had given it a harder sell, suppose they’d screened it for critics nationwide far enough in advance for reviews to count. They labeled it a dog and reviewers reviewed it accordingly. “3 Days to Kill” wasn’t shown in most markets well in advance either, and that didn’t help the reviews for that one.
Better reviews would have helped both films — at least a little. A lesson learned?
The biggest story may be the EPIC drop off in Kevin Hart’s “About Last Night…” remake — from an opening in the mid $20s, to just $7 million or so this weekend. Could word of mouth have hurt it? Funny man, funny movie. Could have been better, but a
65-75% 82% drop is a major rejection of his best movie in years. Overexposed, maybe? It won’t do a third of what “Ride Along” ($120 million and counting) is doing.
“Monuments Men” has slacked off, finally. It’s still done well over $50 million in the U.S. Even a Clooney flop performs, in this case.