Mixed reviews and Sam Raimi’s offbeat turn toward horror in the third act haven’t dampened the box office impact of “Doctor Strange in the Multiverse of Madness.”

The film pulled in $36 million from Thursday, adding up to a $90 million Friday. Will it top out at $180, or reach all the $200 million mark by Sunday night?

The fact that it’s on over 4500 screens, including upsold IMAX and other “premium” seats, didn’t hurt. It will swallow the cinema this weekend.

That is the seventh best Friday of all time, per Exhibitor Relations. It’s already earned over $139 million overseas, as well.

“Sonic the Hedgehog 2” is willing the family friendly sweepstakes, rolling in another $6.6 million this weekend, pushing it over $170 million all in by midnight Sunday.

“The Lost City,” the action comedy that’s been the top “date movie” of the spring, added enough cash Friday to point to a $2 4 million weekend, $94 million total in North America.