If it doesn’t, blame word-of-mouth. Reviews aren’t killing it, but they’re not complimenting the tastes of those who go for this.
“The LEGO Ninjago Movie” is pointing towards the end of these movies, once consigned to direct-to-video, as a franchise. Sales of LEGO toys have been in free fall. Maybe there’s a connection. The movie might clear $22 million with a big Saturday. But there’s no sense of pent-up demand. This ship has sailed.
As I mentioned in my review of “Friend Request,” the “social media will get you killed” thing is totally played. They were even going to call this “Unfriended,” like several other horror pics on the same general subject before it.
Thus, nobody is going to see it. No one. A theater-chain owned studio couldn’t shove this down our throats, and if it sells $2 million in tickets, it’ll be a miracle.
Another big weekend for “It,” which should clear the $300 million mark sometime NEXT weekend.
“Stronger,” an Oscar contender, opened very well in very limited release — cracking the top ten.