Weekend Box Office: Rave reviews won’t translate to an epic “Apes” opening

boxYou could kind of sense the low-heat with which the latest “Planet of the Apes” sequel is being treated by the Interwebs — little traffic on trailers, and the rave reviews (mine was somewhat less than rave, but very positive). Does anybody still sing “Hey Hey we’re the MONKEES” over these movies?

Earlier predictions had pointed to a blockbuster opening — $75 million+. Based on Thursday night’s showings — tepid — that won’t happen. Box Office Mojo says $50 million, easily.

Box Office Guru is saying $64 million, which seems a bit high (he may have posted before Thursday’s flameout).

As this is the only major release opening wide — nearly 4,000 screens — that’s another letdown in a summer of letdowns.

Attendance was down 20% by the end of June, and this won’t help. Next weekend’s movies (“Purge 2, “Planes 2”) may also suggest franchise fatigue, if they don’t blow up. And nobody expects them to.

 

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