It’s playing in the provinces, doing best in those places Mel Gibson’s Jesus picture made most of its money — Red States.

And that added up to a $31 million Friday for “Fifty Shades of Grey,” the woman exploiting/borderline abusive S & M “romance novel” movie starring a couple of unknowns, directed by another unknown. A $91 million President’s Day Weekend is in sight.

“Kingsman: The Secret Service” managed a very big late Thursday and all-day Friday and looks to beat “Spongebob” into second place, over $35-39 million.

“Spongebob” will tally another $36 million or so, over four days. “Paddington Bear” is close to $65 million, and will be around $70 by weekend’s end.

“Imitation Game” has cleared $80 million, overall.
“American Sniper” has cleared the $300 million mark ($307) and will be around $320 by weekend’s end.