BOX OFFICE: “Darling” had reason to worry, “Avatar” rings up $10 million more

Whatever audience awareness tracking and pre-release ticket sales say about how a film will perform at the box office, the defining clue is that moment the rubber meets the road — opening night, still called “previews” by the studios.

“The Woman King” had a $3.1 million opening Thursday, and opened just over $19 million.

“Don’t Worry Darling,” with all the buzz — much of it bad — had high awareness and a special early EARLY preview of IMAX showings in the larger cities. And it opened not Thursday night but late Thursday afternoon.

It’s “preview” take was still $3.1 million. All those predictions of curious filmgoers checking the film out, of Harry Styles fans following into his dotage and swarming the cineplexes were an illusion.

“Don’t Worry Darling” opened below the lower end of its expectations, which were $20-21 million.

It opened at $3.1 million, just like “The Woman King,” and the weekend estimate take now it $19.2 million, almost just like “The Woman King.”

Thanks #boxofficepro for confirming what seemed obvious Friday morning.

“The Woman King” had a slightly better second weekend than predicted, BTW.

About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine
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