The telling take on “The Secret Life of Pets” will be what it does its second weekend.
But as for openers? It’s a big hit — $95 million plus. “Finding Dory” is finally displaced as the top draw, but it will have cleared $422 million by weekend’s end. Will “Pets” stick around as long and as lucratively?
“Mike and Dave Need Wedding Dates” points Zac Efron in the wrong direction, as in, everybody’s over the shirtless comedy bit. Either find another Nicolas Sparks pic or look for a TV series. It’s opening at a paltry $16 million, poor for a heavily hyped R-rated comedy. It won’t come anywhere near “Neighbors 2.” Which was a bomb.
“Independence Day” is finally nearing $100 million, “Tarzan” could get there next weekend. Neither will be anywhere near the break even point in just the US market alone.
“Central Intelligence” for example, is well over $100 million and still ensconced in the top ten.
“Tarzan” is holding onto more of an audience than either “The Purge” or “The BFG,” which looks to be summer’s biggest bomb. Depending on how much “Warcraft” cost, that is.