A fairytale-ish musical about troll dolls starring the talking/singing voices of Anna Kendrick and Justin Timberlake, “Trolls” is a November Dreamworks release relying on names, tunes and toy-branding to attract an audience.

Not a laugh is given away in this first trailer. Not one. The animation is troll-doll bland. But the tunes are straight kid-friendly pop, as sung by the leads. And the voice talent is showcased (always a sign a cartoon is reaching).

Will it hit?