Box Office: “Turtles” shrink into shells, “Me Before You” excells

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The second “Teenage Mutant Ninja Turtles” movie could have done with more laughs and a shorter running time.

It is, after all, a comic book movie for kids and not fanboys.

Thursday night and Friday, it set a pace that failed to exceed its predicted middling blockbuster opening ($33-34 million) and may be on track to do $31 or less.

Word of mouth Saturday will be telling. Reviews didn’t help. No no not at all. 

On the other hand, the popular lady lit novel “Me Before You” is doing much better than projected. An $18 million+ weekend for a sad romance with middling reviews and no big name stars is not a bad opening. Projections had it in the $12-14 range.

“Popstar” was never going to have the heat, or the screens to clear $5 million. And it won’t. Based on Friday’s numbers. Decent reviews didn’t do much for a movie that half-heartedly mocks that which is beyond mocking — Justin Bieber and his ilk.

“X-Men” are facing their apocalypse. A 67% plunge from opening weekend numbers doesn’t signal that this is long for this world. Or the multiplex.

“Alice Through the Looking Glass” is enjoying a steep drop off from its opening weekend. Not off a cliff, but 60% is on the “over and done with” side of the spectrum.

 

 

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