It’s not Valentine’s Day yet, but the big room com released this weekend — almost all ROM and no com — is already being called a flop.
“Marry Me” is sweet and it plays, but it didn’t manage much on Thursday night or Friday and looks to be an $8 million opening weekend. Maybe VDay Monday will turn it around.
But Jennifer Lopez isn’t box office any more, and she and Owen Wilson are much older than the rom-com movie going demographic. Light charm like this may be more of a streaming ready movie than anything that will pull couples into theaters during a pandemic.
There’s money on the screen, very convincing digital effects, riverboat and scenery to go with the stunning costumes and less expensive cast. It is on track to open with @$13 million ($12.8), against a $90 million budget. It earned another $20.7 million overseas.
“Blacklight” bombed, pulling in $3.6 million.
“Jackass Forever” will be in a race with “Marry Me” for second place — $8 million and change ($8.05 million).