The champagne is popping over at STX, the new kid on the smaller-distributor block (“The Gift,” “Free State of Jones”, “Hardcore Henry”) that thought an R-rated comedy in the “Bad Teacher/Bad Santa/Bridesmaids/Hangover” mold, one about Modern Motherhood, would hit.
They were right. “Bad Moms,” despite lacking big box office leading ladies — Mila Kunis, Kristen Bell, Kathryn Hahn, Christina Applegate, Jada Pinkett-Smith — may clear $27 million on its opening weekend, the studio’s biggest opening ever.
Universal has to be feeling relieved at its decision to pay Matt Damon and Paul Greengrass and Julia Stiles to come back for another batch of Bourne. “Jason Bourne” is on track to win the weekend, based on late Thursday/Friday numbers, with a $60 million+ opening.
A few years ago, Emma Roberts announced she was walking away from the family business (Julia Roberts and Eric Roberts are aunt and uncle) in frustration. Playing too many teenagers, apparently. Well, she had one more in her (she’s an ageless 25) and “Nerve”is turning out to be her biggest hit outside of “Valentine’s Day.” It’s headed toward a healthy $16-17 million opening since Wed. Not dazzling, but something.
“Ghostbusters” is fading, and has lost over 600 screens, but will still be over $105 million by Monday AM. A flop? It’ll top out at $120 million domestic, so adding in foreign and post-theatrical, if they make a sequel, it’ll have to be cheaper. Re-establishing the brand may indeed convince Sony to re-up. Maybe shoot in someplace cheaper.
Flops that don’t even come close to not being flops were “The Infiltrator” and especially “The BFG” which are plunging with no prayer of recovering even a large fraction of their production costs.
“Cafe Society” added screens, but is still doing piddling numbers, even for a Woody Allen comedy. “Ab Fab” added screens, still not enough to bounce into the top 10.
“Lights Out” is holding audience, as is “Hillary’s America,” bringing in an audience that normally doesn’t go to the movies any more.