Cinemark stumbles by inviting families of those killed in Aurora to “Grand Re-opening”

On its surface, it seems innocuous, sympathetic. Then you think about it for, oh, a second or so.

Cinemark, a pretty well-run theater chain, operates the theater in Aurora, Colorado, where an over-armed nut killed a bunch of fans at a “Dark Knight Rises” screening last summer. They invited, over the holidays, the survivors of those killed to the theater, the last place they’d want to be on the first Christmas they spent without their loved ones.

The intention was OK, well, in a corporate sort of way. But people don’t like a company to suggest that business goes on while they’re still grieving. Bad move, Cinemark.

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