How does a $150 million disaster movie (figures from Exhibitor Relations) look so cheap?

You can see that in the TV ads, which is why RoRo Emmerich’s “Moonfall” did a piddling $700k Thursday night, with a $3.4 Friday that wouldn’t save it.

Bombs away! Under $10 for the weekend? Even lower? Under $7?

The big hit this weekend isn’t drawing its demo. “Jackass Forever” is a 20plus year old franchise whose lead just got that AARP recruiting card in the mail.

It did “$1.6 Thursday, just under $10 Friday (which includes Thursday’s take), and is headed towards a $21 million or so opening weekend.

“Scream” and “Spider-Man” have propped up theaters for the past two months. There’s nothing on the immediate horizon that will take their place and sell tickets.

So cinemas are booking indie fare and realizing their screens with”Get Back” and “West Side Story” trying to sell enough concessions to hang on.

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